客户名称:奇知培优初高中辅导机构
服务内容:品牌全案策划|品牌定位+话语体系+LOGO升级+VI系统建立+吉祥物设计+表情包开发+课程书籍设计
所属行业:教育培训
完成时间:2021.6
项目主题:挖掘企业自身核心优势,重塑奇知大班教育新篇章
![](https://cloud-assets-brwq.oss-cn-heyuan.aliyuncs.com/wenlu1113/uploads/20221118/c70bf3e2fb2602a96b71f0d2a6b91ff0.png)
项目背景 | PROJECT BG
上海奇知教育信息咨询有限公司是一家经上海市教育局批准成立的民办培训学校,有正规办学资质,建筑面积1293平方。从2010成立至今已经有11年有余,师资队伍在行业中拥有良好的教学口碑,经过专业的、几近苛刻的层层选拔后才得以录用,不仅师德高尚、治学严谨、而且经验丰富、功底扎实,能够精确把握考试的重难点及学生的特点,教学方法灵活多样,易于学生的吸收消化,让学生的学习效率事半功倍,保证辅导的最佳效果。目前开设初中、高中部课程,受到上海本地学生和家长的广泛认可。
品牌诊断|Brand Diagnosis
经过多年的发展及沉淀,奇知培优在行业内已形成一定的知名度及影响力。但存在不少品牌问题,需要提升。表现为:
1、缺失核心品牌定位、品牌核心价值主张、缺失品牌对外口号、没有标准化品牌识别体系、战略部分缺失多。
2、品牌标志造型不够严谨,对外系列宣传物料风格缺乏品牌的一体化呈现、传播层面的对外形象缺乏标准化、品牌传播途径局限且维度较窄、无法在客户心中固化清晰的品牌印象,品牌资产积累不够。
问鹿在今年4月份受奇知培优高层委托,对奇知培优进行系统对品牌梳理,我们的流程分为:
前期调研:高层调研访谈-家长学生样本收集-同行线下走访-线上资料收集
头脑风暴:策略小组讨论-定位策略提出-可行性验证-与客户碰撞讨论
策略确定:明确定位策略-完整ppt梳理-前后逻辑推导-文案配合-定位口号表达-话语体系建立
视觉表现:视觉小组讨论-创意设计提出-手稿尝试-方案呈现-延展物料输出
![](https://cloud-assets-brwq.oss-cn-heyuan.aliyuncs.com/wenlu1113/uploads/20221118/51e68ef5b3b7b730106c82a6aea9a6c2.png)
![](https://cloud-assets-brwq.oss-cn-heyuan.aliyuncs.com/wenlu1113/uploads/20221118/6a925b55bdf604a7cd8bb7ddea327740.png)
![](https://cloud-assets-brwq.oss-cn-heyuan.aliyuncs.com/wenlu1113/uploads/20221118/508c7b841bd4ca86876176e877ccf9db.png)
![](https://cloud-assets-brwq.oss-cn-heyuan.aliyuncs.com/wenlu1113/uploads/20221118/4aabf7b254ccd966175bc11038a15fdc.png)
![](https://cloud-assets-brwq.oss-cn-heyuan.aliyuncs.com/wenlu1113/uploads/20221118/4c5ab840323d59f72fb8dca795dec5c4.png)
![](https://cloud-assets-brwq.oss-cn-heyuan.aliyuncs.com/wenlu1113/uploads/20221118/dc1fa0a75f5b3d4692f5f4369934f6ca.png)
![](https://cloud-assets-brwq.oss-cn-heyuan.aliyuncs.com/wenlu1113/uploads/20221118/91a0183b8b54e3c9249dfd02b204d549.png)
![](https://cloud-assets-brwq.oss-cn-heyuan.aliyuncs.com/wenlu1113/uploads/20221118/bcc31170a931d97eebdad3e03845ec74.png)
![](https://cloud-assets-brwq.oss-cn-heyuan.aliyuncs.com/wenlu1113/uploads/20221118/63a8937cfdd6ea9397ac2a0f48cfc2ce.png)
![](https://cloud-assets-brwq.oss-cn-heyuan.aliyuncs.com/wenlu1113/uploads/20221118/72756d0d45508efe8fe55214d0fd019c.png)
![](https://cloud-assets-brwq.oss-cn-heyuan.aliyuncs.com/wenlu1113/uploads/20221118/79b5090bbbf1020ca8c846aa20bbd658.png)
![](https://cloud-assets-brwq.oss-cn-heyuan.aliyuncs.com/wenlu1113/uploads/20221118/7086b6f2d6fbdcf46c840dc274863478.png)
![](https://cloud-assets-brwq.oss-cn-heyuan.aliyuncs.com/wenlu1113/uploads/20221118/10355faf4c757c5b7f05a1d45393485e.png)
![](https://cloud-assets-brwq.oss-cn-heyuan.aliyuncs.com/wenlu1113/uploads/20221118/f969c56568cb006b8c1b72dfc088f01f.png)
![](https://cloud-assets-brwq.oss-cn-heyuan.aliyuncs.com/wenlu1113/uploads/20221118/224d4efd3fe111a212f3a1fcd7e01ff1.png)
![](https://cloud-assets-brwq.oss-cn-heyuan.aliyuncs.com/wenlu1113/uploads/20221118/f651dfec53a971c09a6c884e8018021d.png)
![](https://cloud-assets-brwq.oss-cn-heyuan.aliyuncs.com/wenlu1113/uploads/20221118/1d9d9881aed843f3e53985209dda8e3d.png)
![](https://cloud-assets-brwq.oss-cn-heyuan.aliyuncs.com/wenlu1113/uploads/20221118/6f384c01caf263fade8f273557661bee.png)
![](https://cloud-assets-brwq.oss-cn-heyuan.aliyuncs.com/wenlu1113/uploads/20221118/f0e7aff70315dcd27f59f78b8b8d7e82.png)
![](https://cloud-assets-brwq.oss-cn-heyuan.aliyuncs.com/wenlu1113/uploads/20221118/040cb66edd1ca2aed88e79f6883bbc32.png)
![](https://cloud-assets-brwq.oss-cn-heyuan.aliyuncs.com/wenlu1113/uploads/20221118/63f961f9f8238d8ba29c3c6467211e20.png)
![](https://cloud-assets-brwq.oss-cn-heyuan.aliyuncs.com/wenlu1113/uploads/20221118/37d9cc5194e7d7fc69cb8ae3238b2ced.png)
![](https://cloud-assets-brwq.oss-cn-heyuan.aliyuncs.com/wenlu1113/uploads/20221118/b673042523aac9586d33647d9297ab5b.png)
![](https://cloud-assets-brwq.oss-cn-heyuan.aliyuncs.com/wenlu1113/uploads/20221118/a32c2d65cf5f4a74c87a04a07f924d66.png)
![](https://cloud-assets-brwq.oss-cn-heyuan.aliyuncs.com/wenlu1113/uploads/20221118/5d0d4ebdfe5c89de639ebd0127321b2b.png)
![](https://cloud-assets-brwq.oss-cn-heyuan.aliyuncs.com/wenlu1113/uploads/20221118/0b29c5cc1eaad0e38c0f40512ce9c01b.png)
![](https://cloud-assets-brwq.oss-cn-heyuan.aliyuncs.com/wenlu1113/uploads/20221118/3a16ccc9a8393c46955999d91ca75701.png)
![](https://cloud-assets-brwq.oss-cn-heyuan.aliyuncs.com/wenlu1113/uploads/20221118/dd8385a91de38aead226443761407bcc.png)
![](https://cloud-assets-brwq.oss-cn-heyuan.aliyuncs.com/wenlu1113/uploads/20221118/ad22b2f6ec883d944196ad513f4c79e3.png)
![](https://cloud-assets-brwq.oss-cn-heyuan.aliyuncs.com/wenlu1113/uploads/20221118/af84cb180b034c0f7724adc2d915af54.png)
![](https://cloud-assets-brwq.oss-cn-heyuan.aliyuncs.com/wenlu1113/uploads/20221118/154f193cd90e55b058a4d41587d4a27f.png)
![](https://cloud-assets-brwq.oss-cn-heyuan.aliyuncs.com/wenlu1113/uploads/20221118/8d9e6b2fb296d9a086ae7b6c6af17ce6.png)
![](https://cloud-assets-brwq.oss-cn-heyuan.aliyuncs.com/wenlu1113/uploads/20221118/fd95bf47656532a282ba478209ed0510.png)
![](https://cloud-assets-brwq.oss-cn-heyuan.aliyuncs.com/wenlu1113/uploads/20221118/7278aeaa01dd2fd4843c6ec365fb7154.png)
![](https://cloud-assets-brwq.oss-cn-heyuan.aliyuncs.com/wenlu1113/uploads/20221118/da833c8584c98ba5c51b8938a3ad56ae.png)
![](https://cloud-assets-brwq.oss-cn-heyuan.aliyuncs.com/wenlu1113/uploads/20221118/19a7428dd99c84a1fbed524db05f7623.png)
![](https://cloud-assets-brwq.oss-cn-heyuan.aliyuncs.com/wenlu1113/uploads/20221118/d631506f8e8aa9f70738a0db8d6ccd35.png)
![](https://cloud-assets-brwq.oss-cn-heyuan.aliyuncs.com/wenlu1113/uploads/20221118/79007a5a93b8ef387e5b583d1fd8e381.png)
![](https://cloud-assets-brwq.oss-cn-heyuan.aliyuncs.com/wenlu1113/uploads/20221118/3bd95e5dfae5d6558bd4927147d25490.png)
![](https://cloud-assets-brwq.oss-cn-heyuan.aliyuncs.com/wenlu1113/uploads/20221118/239cc0083bffebdbf364b771f4ec4b81.png)
![](https://cloud-assets-brwq.oss-cn-heyuan.aliyuncs.com/wenlu1113/uploads/20221118/46ec59e3af64815b3ebc8102c7f19886.png)
![](https://cloud-assets-brwq.oss-cn-heyuan.aliyuncs.com/wenlu1113/uploads/20221118/ff12e068f482bd3a11adcea2b2ff13a5.png)
![](https://cloud-assets-brwq.oss-cn-heyuan.aliyuncs.com/wenlu1113/uploads/20221118/0637171eab1c873e2d060df4d28c5f3a.png)
![](https://cloud-assets-brwq.oss-cn-heyuan.aliyuncs.com/wenlu1113/uploads/20221118/9ba307fe0e726840a87b15e5c54f0149.png)
![](https://cloud-assets-brwq.oss-cn-heyuan.aliyuncs.com/wenlu1113/uploads/20221118/89d320140949e4101b28b31a4d7ba508.png)
![](https://cloud-assets-brwq.oss-cn-heyuan.aliyuncs.com/wenlu1113/uploads/20221118/b4b9624a93168bdb45087a7ade0645f5.png)
![](https://cloud-assets-brwq.oss-cn-heyuan.aliyuncs.com/wenlu1113/uploads/20221118/1af3539211c2ca2505809b66fa32b2e5.png)
![](https://cloud-assets-brwq.oss-cn-heyuan.aliyuncs.com/wenlu1113/uploads/20221118/a23f45e8b6488e851958291077ecccf1.png)
![](https://cloud-assets-brwq.oss-cn-heyuan.aliyuncs.com/wenlu1113/uploads/20221118/952f92017177e9ef60e1d208a91bf869.png)
![](https://cloud-assets-brwq.oss-cn-heyuan.aliyuncs.com/wenlu1113/uploads/20221118/8efde8e4b77b79d089d7d7abaf65ccc4.png)
![](https://cloud-assets-brwq.oss-cn-heyuan.aliyuncs.com/wenlu1113/uploads/20221118/013291cbe5979ce5ba57695f0b3337aa.png)
![](https://cloud-assets-brwq.oss-cn-heyuan.aliyuncs.com/wenlu1113/uploads/20221118/154ff6f22d6b78d67b22aa9dc6d27ab7.png)
![](https://cloud-assets-brwq.oss-cn-heyuan.aliyuncs.com/wenlu1113/uploads/20221118/84394f39cbe67d31ea6e980864a57013.png)
![](https://cloud-assets-brwq.oss-cn-heyuan.aliyuncs.com/wenlu1113/uploads/20221118/6a7bc0ab6acef5de80650922bc94f270.png)
![](https://cloud-assets-brwq.oss-cn-heyuan.aliyuncs.com/wenlu1113/uploads/20221118/27fe15ed163b599d63e390806f61d917.png)
![](https://cloud-assets-brwq.oss-cn-heyuan.aliyuncs.com/wenlu1113/uploads/20221118/b68b19fa708bd437622eae6f2d971cb3.png)
![](https://cloud-assets-brwq.oss-cn-heyuan.aliyuncs.com/wenlu1113/uploads/20221118/146fe7124c408578c5b8d1f4c5e0efa6.png)
![](https://cloud-assets-brwq.oss-cn-heyuan.aliyuncs.com/wenlu1113/uploads/20221118/b550ceec024f23b66bd572360c36f68b.png)
![](https://cloud-assets-brwq.oss-cn-heyuan.aliyuncs.com/wenlu1113/uploads/20221118/c2e2733558278e9f4340bc1132d16507.png)
![](https://cloud-assets-brwq.oss-cn-heyuan.aliyuncs.com/wenlu1113/uploads/20221118/6f8d110a899176560000a4cb046a598b.png)
![](https://cloud-assets-brwq.oss-cn-heyuan.aliyuncs.com/wenlu1113/uploads/20221118/71853cba5bcfccbadbc77f89b56c2943.png)
![](https://cloud-assets-brwq.oss-cn-heyuan.aliyuncs.com/wenlu1113/uploads/20221118/7b639421135b15f09e409df4efe1dfff.png)
![](https://cloud-assets-brwq.oss-cn-heyuan.aliyuncs.com/wenlu1113/uploads/20221118/dcb1cdbb6717ac3ca857a071fd80b366.png)
![](https://cloud-assets-brwq.oss-cn-heyuan.aliyuncs.com/wenlu1113/uploads/20221118/a2525224e23a2da94acad2d4cb53a792.png)
![](https://cloud-assets-brwq.oss-cn-heyuan.aliyuncs.com/wenlu1113/uploads/20221118/7d49a271dd2594bfb2150a445a646841.png)
![](https://cloud-assets-brwq.oss-cn-heyuan.aliyuncs.com/wenlu1113/uploads/20221118/1b52949be616609445a9e7c49298d353.png)
![](https://cloud-assets-brwq.oss-cn-heyuan.aliyuncs.com/wenlu1113/uploads/20221118/c3263dd8a000343b0cbede37e259772d.png)
![](https://cloud-assets-brwq.oss-cn-heyuan.aliyuncs.com/wenlu1113/uploads/20221118/355b9f7afbef58ef013870391c2907cb.png)
![](https://cloud-assets-brwq.oss-cn-heyuan.aliyuncs.com/wenlu1113/uploads/20221118/53d5ecfea7317e9ff672440db119ad03.png)
![](https://cloud-assets-brwq.oss-cn-heyuan.aliyuncs.com/wenlu1113/uploads/20221118/615ba8ff8d3082c341ea3f185d8d591b.png)
![](https://cloud-assets-brwq.oss-cn-heyuan.aliyuncs.com/wenlu1113/uploads/20221118/7906dbfc9278cba00c73295fbf226c06.png)
![](https://cloud-assets-brwq.oss-cn-heyuan.aliyuncs.com/wenlu1113/uploads/20221118/6a5d896417784ed95a1ecf93e97cc7c8.png)
![](https://cloud-assets-brwq.oss-cn-heyuan.aliyuncs.com/wenlu1113/uploads/20221118/21a0f27d3c9afd94a8b61004eb897694.png)
![](https://cloud-assets-brwq.oss-cn-heyuan.aliyuncs.com/wenlu1113/uploads/20221118/78e6bc73bdb8c02b4e1d2188860da739.png)
成果反馈
奇知培优是问鹿服务的第一家教育培训行业的客户,但凭借多年的专业经验和深刻洞察,最终问鹿交出了满意的答卷,提交的成果得到了奇知培优高层领导的高度认可,公司创始人提到:”你们道出了我们做梦都在想却没想明白,被你们想清楚给说出来了“,能得到客户如此评价是对我们莫大的鼓励,基于彼此的信任和支持,奇知培优与问鹿品牌公司签订了年度合作协议,建立了坚实的合作伙伴关系。
上一篇:弥费科技全案设计 | logoVI设计 | 空间导视目视化 | 产品三维动画
下一篇:建材品牌全案策划设计-池州瑞亚特集团vi设计